Kasey chimes in, “For our first year, demand was always more than what we had. We primarily relied on Instagram for a lot of our company growth,” says Tim. “That was where we got our first 500 customers, creating an initial groundswell of people who were into lashes.
FlutterHabit was catapulted by people within the Jacksons’ network that had a few thousand social media followers sharing their experiences with it. Last year, the brand was on track to register a 300% to 400% sales increase. In less than a year, it surpassed $1 million in sales. FlutterHabit is profitable on each order. In 48 hours, the brand’s sales covered their investment. The Jacksons spent around $12,000 on inventory to launch their faux lash brand FlutterHabit in June 2019. We were thinking of a consumable product that you could wear every day or almost every day.” “We sold them in boxes of three and, right before we launched, we decided to put them in six packs at five days of wear per, which is a month’s worth. In order to do that, they have to be super light and segmented into four pieces,” explains Tim. FlutterHabit co-founders and married couple Tim and Kasey Jackson epagaFOTO concept is that they have to be applied underneath the lashes. After several rounds of product edits, they landed on an offering called The Original, faux mink lashes with a doll-eye shape priced at $29.99 on a one-off basis or $25 on subscription, 90% below a $250 lash extension service. Eventually, she roped in her husband Tim, who formerly worked in business analytics and insurance, to contact manufacturers and secure prototypes. Through the bulk of 2018, Jackson, a stay-at-home mom at the time, experimented with every fake lash and glue she could find, but they didn’t provide the long wear or natural look she was seeking.
“I figured that, if I was having this problem, then other people would have this problem.”
I searched the market looking for a solution and couldn’t find anything, and saw that there was a pretty large gap in the market and started setting out to bridge that gap and create a solution,” she says.
Flutterhabit lashes how to#
“I wanted to figure out how to get that natural, effortless look at home where you don’t even need makeup. What she didn’t love was the price-professional lash extension services can run anywhere from $100 to $500-and the inconvenience of having to visit a salon to have the extensions done.
Flutterhabit lashes full#
She loved that she could achieve natural-looking full lashes and not have to deal with makeup. After Kasey Jackson tried professional eyelash extensions in January 2018, the idea of futzing with mascara to lengthen her lashes seemed nonsensical.
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